Africa Showcase aims to attract the Russian market with safaris, wildlife and beaches.
Africa is seen as a safe destination at a time when many of the traditional holiday destinations enjoyed by Russians have experienced terrorism and political instability. On Show Solutions and Travel Advance say that as a consequence of Russia’s long winters, poor domestic tourism infrastructure and the need to travel abroad, Russians prefer to visit warm destinations for their holidays.
“After the recent economic challenges, the resilient Russian market is set for better days,” says Paddington Tucker, of Travel Advance – a destination marketing and travel events company with offices in Prague, Warsaw, Budapest and Moscow. “For 2017, analysts see the economy rebounding and expanding 1.4 percent, which is certainly positive for African tourism business.”
The show’s organisers say they have seen the market develop, as the trade understands the selling features of Africa. Russian travellers are looking for safaris, wildlife, beach, adrenalin activities, wine/gourmet tourism and sophisticated shopping. The Russian market is also seen as lucrative, as those who can afford to travel internationally spend considerably above the global average on activities, food and beverage and shopping.
The roadshow is designed for African products, operators and experiences to meet directly with the Russian travel trade, who package business trips and holidays for high-end clients. Africa Showcase in Russia will take place in March 2017 in St Petersburg and Moscow, and bookings have opened. For more information, contact On Show’s Sales Manager, Michelle da Sousa at firstname.lastname@example.org.
Compiled by: Melissa Jane Cook. Source: Travel and Meetings. Image: Pixabay