African Travellers Use Mobile To Manage Travel

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According to a study conducted by strategy consultancy, Inquisition, African travellers are using their mobile devices to book accommodation; manage hotel itineraries and amendments; and source travel information before, after, and during their trip.

Key findings in the report show that 46 percent of African travellers require the capability to manage hotel requirements, including booking, itinerary management and amendments, with 37 percent having booked accommodation using a smartphone within the last 12 months. It also showed that African travellers planned their travel in a relatively short time frame, with 51 percent of respondents booking less than a month before departure.

Of people surveyed, 55 percent said they required integration with social networks to connect with friends and share their trip details. African travellers also showed a strong willingness to trade social network data in exchange for discounts and offers related to their travel booking behaviour.

The study, commissioned by productivity tracker, Amadeus, surveyed 2 500 people through their mobile phones. Respondents came from South Africa, Angola, Ghana, Kenya, Ivory Coast, Nigeria and Senegal, were all in the 18 to 44 age range and had travelled up to 12 months prior to being surveyed. The research shows that while travellers still rely on travel agencies to book travel, having a shop and website isn’t enough any more. Travellers are constantly connected and expect to access the information they want, through their chosen channel, on their chosen device at any given time.

Compiled By: Melissa Jane Cook. Source By: Tnw.