Airbnb – Set To Expand Into The Meetings Industry

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According to a report on Skift, the largest industry intelligence platform, more meeting planners are considering Airbnb as a viable accommodation option

This is based on new partnerships and programmes that dramatically increase the value proposition for themselves, their clients, and their attendees. Airbnb has also slowly been positioning itself as a more viable hospitality product for business travellers attending conferences and large events who want an alternative, more personalised travel experience.

The vast majority of meeting planners and conference organisers has been slow to embrace room-sharing companies due to a lack of consistent room product for large groups, to questions about security and insurance, billing and payments, room block management and general logistics. However, Skift notes that this is beginning to change. As Airbnb bookings grow exponentially year on year, there are growing numbers of business travellers who’ve booked Airbnb previously for leisure travel and now they want the same customised experience when they travel on business.

Spurring that shift, both Airbnb and members of the meetings industry are formalising products and partnerships to help planners incorporate Airbnb listings into their programmes.

Compiled By: Melissa Jane Cook

Source By: Travel And Meetings

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Bewitched by the magic of France, Melissa Jane Cook is an intrepid explorer. A lover of traversing the globe, she eagerly absorbs different cultures and laps up the magnificent oceanic experiences. Wooed by words and writers alike, her penchant for facials, chocolate, owls and bugs, is surpassed only by her fascination with the stage aglow in lights or bookshelves that heave with stories, where characters invite her along on their marvellous journeys.

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