InterContinental Hotels Group debuts in Algeria with the opening of the first Holiday Inn® Hotel.
InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, announced the opening of Holiday Inn® Algiers – Cheraga Tower. This opening marks the company’s debut in the country and with this addition, IHG now has 25 operational hotels across 9 countries in Africa.
Featuring 242 well-equipped rooms, Holiday Inn® Algiers – Cheraga Tower is strategically located west of Algiers and is in close proximity to international business centres and embassies. Additionally, guests staying at the hotel will have easy access to popular tourist spots such as Downtown, Hydra District, the Opera, and Sidi Fredj Marina. Set in front of the beautiful Dounia Park and overlooking the city and the ocean, the hotel can be conveniently accessed from all major motorways. Situated 30 minutes from the international airport, Holiday Inn® Algiers – Cheraga Tower boasts of being the tallest building in Algiers, offering a unique, panoramic view of the city.
Featuring quality amenities and top service standards associated with the brand, Holiday Inn® Algiers offers a selection of family friendly dining options with two restaurants including ‘Le 101’, which is located at the top of the hotel and provides a scenic view of the city and an all-day dining restaurant – ‘Ikosium’. Additionally, guests can enjoy an array of beverages and snacks at ‘LLB’ (lobby lounge bar) and ‘La Terrasse’. The hotel also offers Holiday Inn brand’s signature Kids Stay and Eat Free programme, where kids under the age of 12 can stay and dine for free – making it an ideal choice for Algerian families visiting the hotel and international business visitors alike.
Guests will also have access to a ‘wellness floor’ consisting of a fitness centre, an indoor pool, an outdoor pool, Hammam, sauna and a treatment & massage centre. Catering to MICE and corporate guests, Holiday Inn® Algiers also has four meeting rooms, a large banquet hall and an expansive indoor parking on 3 levels.
Commenting on the announcement, Pascal Gauvin, MD, IMEA, IHG, said, “We are thrilled to establish a footprint in Algeria in collaboration with our eminent partner, S.A.R.L Modern Towers and expand our presence in Africa. The opening of Holiday Inn® Algiers – Cheraga Tower is a strategic move for us as Algeria’s proximity to Europe, airline connectivity, strong culture and heritage along with substantial business links creates a strong demand for international branded accommodation and a need for world-class hospitality.”
He also added, “The Holiday Inn® brand is one of the world’s most recognizable brands and continues to be IHG’s growth engine. It is the perfect brand for us to enter the country with, as it offers friendly service and quality amenities at an affordable rate, which allows us to cater to both domestic leisure and international business travellers.”
Mr. Omar Ramdane, Co-Manager, S.A.R.L Modern Towers said: “It is a privilege for Modern Towers to partner with IHG for its first hotel in Algeria, the beginning of a relationship of mutual trust and professionalism. I am confident that Holiday Inn Algiers-Cheraga Tower is a first step. We hope to develop similar projects in the future that will meet both IHG’s expectations and the ambitions of Modern Towers.”
Algeria is Africa’s largest country, and the world’s 10th largest. The capital and largest city in Algeria, Algiers is a cosmopolitan city and hosts a substantial business community including industries such as healthcare, energy and agriculture, making it an attractive destination for business travellers.
The Holiday Inn® brand is the most widely recognised lodging brand in the world. Across the Middle East and Africa there are 31 Holiday Inn® Hotels & Resorts open and an additional 8 properties due to open within the next three to five years. Globally, there are close to 1,200 Holiday Inn® Hotels and Resorts open, with a further 262 due to open in the next three to five years.
SOURCE: OGILVY PUBLIC RELATIONS