Asilia Recognised By Fair Trade Tourism In A First For Tanzania

Asilia Recognised By Fair Trade Tourism In A First For Tanzania
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Responsible Tourism Tanzania (RTTZ) and Fair Trade Tourism’s pioneering mutual recognition initiative, which sees best practice in local responsible tourism being recognised globally, has added eight world-leading camps to its portfolio.

The camps – Sayari; Oliver’s; Little Oliver’s; Namiri; Dunia; Kimondo; Olakira and Ubuntu – are part of Asilia’s renowned East African offering, making it the first company in Tanzania to achieve this accolade.

Fair Trade Tourism is partnering with like-minded African responsible tourism organisations like RTTZ through its mutual recognition agreements, in an effort to raise awareness of the critical role sustainable, responsible tourism plays in the continent’s unfolding tourism landscape. Through these groundbreaking agreements, the organisation is helping to both benchmark standards in sustainable tourism and position Africa as a major role-player in making tourism a powerful tool for change.

“By working with partners like RTTZ across Africa, Fair Trade Tourism is providing valuable market access to mutually recognised businesses through its network of approved international inbound and outbound tour operators and its Fair Trade Holiday packages,” says the organisation’s Managing Director, Nivashnee Naidoo.

“These are packages in which at least 50 percent of bed nights are spent in either Fair Trade Tourism mutually recognised or directly certified businesses,” she explains. Having attained RTTZ’s Tree Level, Asilia’s eight camps have all been operating for some time and have proved that their working culture and daily operations are fully integrated into a sustainable and responsible management approach. Systems are in place to monitor and redirect the operations and all the employees understand the triple bottom line approach.

Its main mission is to encourage and promote a more sustainable tourism industry in Tanzania. “All evidence points to a growing recognition of significance of sustainability in tourism. East Africa cannot be left behind. Through the mutual agreement between RTTZ and Fair Trade Tourism, East Africa becomes a global player in the sustainable tourism arena. I hope many more properties in East Africa will follow Asilia’s steps,” she adds.

Asilia is the first and only African safari company to achieve a five-star rating from the Global Impact Investing Rating System (GIIRS) and is graded at the Platinum level for its impact model.

Compiled by: Melissa Jane Cook. Source: Fairtrade.



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Bewitched by the magic of France, Melissa Jane Cook is an intrepid explorer. A lover of traversing the globe, she eagerly absorbs different cultures and laps up the magnificent oceanic experiences. Wooed by words and writers alike, her penchant for facials, chocolate, owls and bugs, is surpassed only by her fascination with the stage aglow in lights or bookshelves that heave with stories, where characters invite her along on their marvellous journeys.