The Mother City has been ranked as one of the best cities in the world for Millenials…
Furnished house aggregator, Nestpick has produced a ranking which compares 100 cities worldwide to discover which offer Millennials the best standards of living based on general characteristics of the generation. With their finger on the pulse of migration patterns of young professionals all over the world, Nestpick combined their industry knowledge with an intensive research project, examining the cities by 16 factors, including housing score, tolerance to immigration, equality and a ranking of nightlife options.
The research is telling as to why Millennials are visiting and relocating to certain hubs, clarifying the unique appeals of each location. Cape Town ranks 77 overall, with the top nine being European cities and the 10th one in Canada. Full results for each of the 16 criteria can be viewed on the results page:
Criteria Used For Research Study
A thriving business ecosystem supports a growing millennial community. One of the characteristics of the age group is that it tends to gravitate towards cities with higher startup funding.
- Employment Score
Often, young people relocate for the purpose of increasing their employment opportunities or for professional advancement; therefore, the possibility of gainful employment was selected as a crucial factor in the millennial city ranking.
- Startup Score
As digital natives, Millennials make up a large part of the startup scene that offers a unique appeal.
- Tourist Score
High levels of tourism within a city not only offers entry level jobs to all age groups, but attracts younger crowds looking to explore popular cities. Travelling to a city is also one of the first steps to relocating there, and as such is an essential for Millennials.
These factors were considered essential for Millennials to survive and enjoy a good quality of life in the city.
- Housing Score
With rent ever increasing and salaries not so much, affordable housing is a huge draw for Millennials.
- Transport Score
The number of Millennials who use cars is decreasing. Yet they still need to be able to get around a city easily to commute to work or travel to meet friends at a reasonable cost.
- Health Ranking
Millennials are highly health conscious and access to decent healthcare and fitness options are important to this demographic.
- Food Ranking
The food ranking was calculated based upon the affordability of a monthly cost of food.
- Internet Speed Ranking
As digital natives, having widely available access to fast Internet is essential for Millennials, both socially and for work. The Internet speed ranking was produced based on data provided by Internet providers in each of the respective cities.
- Apple Store Score
Apple is not the most widely used technology brand, but it is one of the iconic brands that Millennials most associate with. The number of stores in a city shows not only how easy access to technical support is for citizens, but it is also an indication of how technologically engaged a population is.
Millennials are defined by their tolerant, open and live-and-let-live mindsets.
- The Access To Contraception
Being highly educated about sexual health, having access contraception when it is needed is a necessity for Millennials.
- Gender Equality Ranking
Believing that one gender is superior to another is an outdated concept for Millennials.
- Immigration Tolerance
Millenials are more tolerant than previous generations when it comes to immigration. When moving to different cities, potentially abroad, Millennials will also be better accepted in a city with high immigration tolerance.
- The LGBT Friendliness Score
The majority of Millennials have a hard time comprehending a lack of tolerance for another person’s preference.
Work hard, play hard …
- The Night Scene Ranking
Millennials are the driving force of the night scene and the ranking considers the number of clubs and the opening times.
- The Beer Score
Millennials are price sensitive; therefore; the beer score has been measured by affordability.
- The Festival Score
The Festival Score was ranked based upon the number of annual music festivals per capita in and around the city ranked.
City populations are taken from the number of citizens living in the city proper, not the surrounding metropolitan area.
Source: Nestpick. Image: Pixabay