Facebook And Instagram Help Put African Tourism On The Social Media Map

The social media map

Attending the Annual World Tourism Conference in Rwanda, Facebook and Instagram representatives were in Kigali to discuss and explain tourism growth across the African continent.

From 28 to 31 August 2017, the representatives showcased how both platforms can be used as a tool to creatively help change the narrative of Africa as a tourist destination, the team also took part in a live panel discussion exploring the ‘Evolution of Online Travel and Lifestyle Tourism: Leveraging Africa’s Diversity’. The event, developed by Rwanda Development Board, the Corporate Council on Africa (CCA) and the Africa Travel Association (ATA), saw government officials, tourism ministers, tourism boards and business professionals from across the world and the Continent descend onto the capital.

Showcasing how tourism operators and agencies can leverage on Instagram, Facebook Live and Facebook 360, the Facebook and Instagram team discussed how new technologies can be used to create a seamless experience for both the tourist and the operator; from immersive travel experiences to entice potential customers, to using WhatsApp and Facebook Messenger to allow tourism companies to build customer service channels and communicate with customers prior to booking, during their trips and on their return home.

Akua Gyekye, Public Policy Manager for Africa at Facebook

Public Policy Manager for Africa at Facebook said: “Social platforms offer tourism agencies and companies in Rwanda and across the Continent wonderful opportunities to put their countries firmly on the map. We’re excited to share ideas about how Instagram and Facebook can help Africa share its rich culture and beautiful landscapes with the world, and connect with the tourists of today and the future – an effort we’re proud to support.’

Ahead of the conference, Facebook understook a number of training sessions including partnering with ATA and Rwanda Development, the local business council, to train 100 tourism-focused SMBs in how to use Facebook platforms to promote, engage with communities, and grow their businesses.

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Source and photograph of Akua Gyekye: APO on behalf of Facebook. Social media image: Pixabay