Groups And Incentives: Understand Your Objectives

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Groups And Incentives: Understand Your Objectives

When planning company incentives, take your corporate culture into account and select a destination based on that culture, as well as demographic and preference.

It’s important to understand your company’s objectives before designing an incentive. “However, this is no easy task,” says Jean Martins, South Africa country manager of the Tourism & Culture Authority Abu Dhabi. Martins says incentives are generally used to motivate employees to achieve targets. “This reward should be a unique experience that would generally not be available to the average traveller.”Once targets have been decided, some corporates will even put several tiers in place, notes Beachcomber’s Enid Maullin. “For example, the gold team will go to one destination and the silver team to another destination.”

Alexis Bekker of LUX* says a typical ‘A’ incentive might include seven nights in an international destination, a ‘B’ incentive four to five nights in a regional destination and a ‘C’ incentive two to three nights in a local hotel, lodge or resort. “This way all staff know exactly what they are aiming to achieve and their goals can be strived for and attained,” she says.

Ultimately, the goal of an incentive is always the same, points out Greg Taylor of PureTours. “To drive a certain type of behaviour of a select group for a certain period of time.” He says it’s important to take your corporate culture into account and select a destination based on that culture. Bekker agrees and says it’s also important to understand the nature of the incentive, the demographic of the people travelling and the personal preference of the guests. “This will ensure a tailor-made programme that covers the needs of the entire group and the company hosting the incentive.”

Source: Debbie Badham. Image: Pixabay

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