Improving The Bleisure Experience

Deon Prinsloo and Kagiso Dithira

The growing trend is for travellers to incorporate leisure with business, hence bleisure experiences.

Themed ‘Bleisure’ Experiences, the 8th Annual South African Concierges Conference 2017 is focused on travellers who incorporate leisure into business. “Internationally, this phenomenon is becoming a trend globally and with all that South Africa has to offer, the bleisure experiences market is poised for growth,” Deon Prinsloo, Head Concierge and Guest Relations Manager at Tsogo Sun’s Palazzo Hotel and Conference Organiser. Prinsloo says the most important question is how your hotel and/or guesthouse maximises the benefits of the opportunities.

It is for this reason that the conference was created. Since the very first conference on 20 October 2010, concierges and guest relations managers have found a platform to share experiences and knowledge about the hotel industry, challenges as well as opportunities for growth. “The Concierge Conference and quarterly Concierge Forums in regions have also created a very effective network between each other in order to ensure the ultimate experience for their respective guests,” he says.

Johannesburg concierges get the chance to attend four educational tours every year and in September, it’s time for all to get together for the Annual Concierges Conference hosted in Johannesburg, Cape Town and Durban and for the first time the Garden Route and surrounding areas is also included.

Dates for this year’s conference

18 September 2017: The Cullinan Hotel Cape Town

20 September 2017: Garden Route – Kurland Hotel Garden Route

27 September 2017: The Sandton Sun Hotel, Johannesburg

The main objective of the South African Concierges Forum has always been to promote South Africa as world-class tourist destination. It also allows all members to network, inform and update colleagues about latest developments. All members have embraced this as a very efficient tool to assist with daily interaction with guests, says Prinsloo. The 8th Annual Concierges Conference is a must-attend event for all employees dealing with tourists and guests on a daily basis, as it is the only platform for hotel Concierges to attend in order to gather and share ideas.

Prinsloo and co-organiser Kagisho Ditira invite a diverse range of exhibitors to promote what guests can enjoy while travelling around South Africa. Nardus Buys assist with the co-ordination of the conference in Cape Town and different hotels sponsor the Concierge Conferences. There is no attendance fee, but attendees must be employed in the hospitality sector as a frontline contact person dealing with guests on a daily basis.

“The ultimate goal is to infuse and establish enthusiastic tourism agents of their respective regions and to realise the vital role concierges play in creating memorable experiences in SA and indeed to follow it as a career,” says Prinsloo.

To confirm your seat, email

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Source and photograph: Angelfish PR.