The new passport will enable African travellers to visit other countries on the continent without a visa.
A comprehensive survey by global travel technology provider Sabre Corporation aimed to uncover the opportunities and challenges faced by travellers in Africa today, to help airlines’ growth and provide African travellers an overall better journey.
Travellers from four countries – South Africa, Nigeria, Kenya and Egypt – were surveyed, with those having flown in the past 24 months saying they would spend 24 percent more with the introduction of the passport (from $1 100 to $1 500 annually).
But despite a willingness among travellers to spend more on flights, travel in Africa still remains inaccessible to the majority, with only 23 percent of those surveyed having travelled abroad at all in the last two years.
Top reasons given preventing more travel:
- 32% said travel is too expensive
- 31% said it is difficult obtaining VISAs
- 30% said it is too difficult to book travel
- 28% said there are no flights to their chosen destination
Traveller gripes about their current experiences when travelling:
- 27% said the check-in process takes too long
- 22% said the check-in procedure is confusing
- 20% don’t like the food on aircrafts
- 19% think there is not enough to do at the airport
Africans also expressed a strong interest in experiencing a travel journey that was more personalised and appealing to their taste. Respondents said that they would be willing to spend up to $104 per trip on an airline’s extra products and services – such as excess baggage, cabin class upgrades, and special food and beverage – if it improved and personalised their journey.
As further encouragement for African carriers, Sabre’s survey respondents stated a number of reasons why people would choose to fly with their local carrier over a foreign airline, the top three reasons were:
- It offers cheaper tickets.
- It offers the latest technology on board.
- It offers greater comfort on board.
For the full survey report, click here.
Dino Gelmetti, vice president, Europe, Middle East and Africa, Airline Solutions, Sabre says, “Airlines, globally, currently pocket an average of just $16 per passenger on ancillaries, so the fact that African travellers are prepared to spend six times more than that represents a significant retail opportunity for carriers on the continent.”
He adds, “Airlines will flourish if they invest in technology that can make sense of customer data and use it to offer passengers the right product in the right context at the right time. This technology, which empowers airlines to mirror the personalised shopping tactics already mastered by the online retail industry has been proven to increase ancillary revenue by an average of 10 percent, and is being used by some of the world’s most forward-thinking carriers.”
Source: Sabre. Image: Pixabay