With a bevy of global business events experts and top-calibre international speakers ready to share valuable insights into global best practices and trends, Meetings Africa 2016 is designed to contribute to the growth of Africa’s potential as the world’s fastest growing and most sought-after business events destination.
The business events industry cuts across the Meetings, Incentives, Conferences and Events (MICE) sectors. Positioned as Advancing Africa Together, Meetings Africa is the perfect platform hosted by the South Africa National Convention Bureau (SANCB), a unit of South African Tourism.
“The business events industry is a great driver of economic development and South Africa’s business events strategy is focused on building and accelerating its knowledge. South Africa is leading from the front in continental collaboration and partnerships to grow our own industry and contribute towards growing continental capacity and ultimately spearhead profound transformation in Africa,” says Acting Chief Executive Officer at South African Tourism, Ms Sthembiso Dlamini.
The SANCB has over the past few years, increased and continued its investment in utilising Meetings Africa as a strategic vehicle to unearth opportunities for the country and the rest of the continent.
European Cities Market (Ecm) Summer School
A new and exciting element at this year’s Meetings Africa is the addition of the European Cities Market (ECM) Summer School scheduled to take place in South Africa for the first time, just ahead of Meetings Africa from the 19 to the 21 February. Usually hosted only in Europe, the Summer School in Johannesburg is a tailor-made course for partner organisations in the business events industry such as convention bureaux, hotels, DMC’s and convention centres. It will cover topics and subjects aimed at improving South Africa’s global competitiveness and will showcase the most up-to-date trends in the Meetings Industry.
“With knowledge economy and innovation top on the agenda, Meetings Africa 2016 also boasts a high number of international and regional buyers under one roof. We are very thrilled by this. By learning from our global partners, we can gain great insights into the structure and functioning of our industry, and advance the global competitiveness of the Africa continent as a whole,” says Amanda Kotze-Nhlapo, Chief Convention Bureau Officer at the SANCB.
Tourism Minister Derek Hanekom will officially open the show and in his address will set the tone for what Meetings Africa 2016 hopes to achieve. The final day of Meetings Africa features the Green Stand Awards ceremony for the top green stands at Meetings Africa. Meetings Africa 2016 is expected to attract over 600 international, local and regional buyers looking for venues to host everything from high-level exhibitions and conferences to small corporate meetings.
Dates: 22nd to the 24th February 2016
Venue: Sandton Convention Centre, Johannesburg
For more information on Meetings Africa 2016, please visit www.meetingsafrica.co.za to register to attend.
COMPILED BY: TRACY MAHER. SOURCE & Image: Fcb South Africa