Sun International looks set to fill a huge industry gap in the South African conferencing and events industry with its new conferencing and eventing concept, SunPark.
A completely new concept in large scale events, the new SunPark, the first of which opened at Sun City recently, provides event organisers with the first ever fully scalable multipurpose facility with an indoor events venue and outdoor space for hosting lifestyle events, music festivals, conferences, product launches and the like.
The difference lies in its versatility – the new modular design of the entertainment space allows conference, events, or festival organisers to “plug in” their requirements and change the nature and look of the space depending on their needs – and depending on the size of event they’re holding. The infrastructure, electricity supply and IT needs are all flexible, which means the space can be transformed extremely quickly into endless options. Because of this design concept, it is also highly affordable, which sets it apart from other venues currently on offer in South Africa.
The new ‘plug in’ system enables the areas to be transformed into multiple themed-options, and will allow Sun International’s venues to be able to attract any number of event concepts. Says Sun International’s Group GM Brand and Communications Michael Farr: “Existing exhibition and conference facilities in South Africa are primarily geared towards major event concepts and there are very few venues which cater specifically or can be transformed for small to medium boutique events – and this market currently represents well over 80 percent of all event activities in South Africa.”
“The new SunParks are completely flexible from a space, design and facilities point of view and will be geared towards sports events, product and motor industry launches, trade and industry functions, musical festivals and outdoor theatre, government and parastatal functions, corporate celebrations, small to medium boutique exhibitions and festivals, fashion shows, expos and more,” he adds. “This is a very fresh idea that to date, no venue in South Africa has been able to offer. There’s even space to create Fanzones for sporting events.”
GrandWest’s SunPark in Cape Town will launch in October, followed by two other Sun International – Sibaya in KwaZulu-Natal and Carnival City in Gauteng.
Source: Corporate Image