Newmark hotels, reserves and lodges is embarking on an aggressive growth plan on the African continent.
A key strategic intervention for the group’s expansion is the establishment of Newmark’s first office outside South Africa in Lusaka and the creation of the Kaufela Collection in Zambia.
Kaufela, which means ‘together’ in Lozi, brings together lodges of a certain quality standard under one management brand. The Kaufela Collection has already signed three independent lodges (100 rooms) and plans to add another 400 rooms by the end of the year. Newmark is currently taking on a new property in Zanzibar and a further 170-room business hotel in Lusaka.
Newmark’s Director for Africa Dr Hans Heuer, who is based in Newmark’s new Lusaka office, says that the Kaufela Collection meets a critical need in Zambia. “There are literally hundreds of independently owned lodges in Zambia that do not have the resource to market and sell their properties effectively. The Kaufela Collection is a solution that allows these lodges to retain their independence and individuality, while benefitting not only from Newmark’s management, sales, marketing and reservations infrastructure, but also its two representation offices in London and New York.”
The Lusaka office will also focus on other COMESA countries in Africa, such as Zimbabwe, Tanzania and Zanzibar.
Compliled by: Melissa Jane Cook. Source: Wired Communications.