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Joburg is so much more than a stopover or gateway city…

While a vast number of visitors arrive for business reasons or events, ever-increasing numbers are staying to explore and experience Johannesburg’s fascinatingly diverse, urban tourism and lifestyle scene. Records show that the African Markets visit Johannesburg for mainly business purposes. Overseas markets travel for holiday, business, visiting friends and relatives, or often have a combination of these.

Core markets, listed according to size are Europe (including the UK, Germany, Netherlands, France, Italy), followed by North America, Asia, Australasia, Central and South America, Middle East and the African mainland. To date the most rapidly growing feeder markets emanating from the BRICS grouping are China and India.

Why Jozi?

Johannesburg’s (Jozi) allure as Africa’s most exciting business destination and a vibrant, cultural hotspot is renowned. It truly is an all-year-round global destination for business, sports, leisure, lifestyle, design, the arts, fashion and film. The City’s legendary shopping, dining, entertainment and nightlife are complemented by fabulous weather, as well as an astonishing array of facilities adding appeal as a destination. Vilakazi Street in Soweto, the Maboneng Precinct to the east of the CBD, as well as Braamfontein further north, are just some of the lively neighbourhoods and precincts which have come into their own over the past decade or more.

Myriads of outstanding new heritage sites have been brought into being and include the Origins Centre at Wits, the Apartheid Museum at Gold Reef City, the award-winning Liliesleaf Farm, the Hector Pietersen and Chancellor House Museums and the epic Constitution Hill complex, home to South Africa’s Constitutional Court. These are just the tip of the iceberg and a number of routes have been developed to take in the City’s diversity in terms of themes and attractions, including arts, cuisine, Indian and Chinese heritage, adventure and nature.

All these developments showcasing the city’s extraordinary story have been complemented by infrastructural developments (like the Gautrain the Rea Vaya BRT), as well as the arrival of the City Sightseeing Bus, Johannesburg’s first hop on, hop off tourist bus, and hundreds of tour guides and transport companies operating in the private sector.

Compiled by: Melissa Jane Cook. Source: Vuma Reputation.