With a three-pronged mission buyers who are interested in doing business with quality travel brands from the rest of the continent, are eager to showcase Africa’s appeal as a tourist destination and ultimately grow their businesses.
Attracting the best global buyers, INDABA follows a stringent selection benchmark for buyer participation. Africa’s longest running travel tradeshow remains the single most focused platform bringing thousands of tourism players to converge and do business in the coastal city of Durban. The 2015 show recorded an impressive 7 704 delegates, 1 595 of which were international buyers representing 66 countries including amongst others: Brazil, China, Germany, India, Australia, New Zealand, Italy and Germany.
Hosted buyers are selected through South African Tourism’s country offices based in the various markets worldwide. Non-hosted buyers on the other hand, attend INDABA on their own accord and on their own budget. Both groups of buyers are of paramount importance to INDABA, which guarantees them an exceptional variety of unique destinations and tourism products to consider for inclusion in their inventory of destinations.
For example, through the online diary and matchmaking system, buyers are able to assess beforehand the full buffet of exhibitors participating and schedule appointments with those who meet their immediate requirements. This saves time and ensures that the right connections are made, resulting in positive business results. INDABA is designed to facilitate business opportunities – from the floor design layout to the daily programme and quality exhibitors, this tradeshow set a global benchmark.
Dates: 7 to 9 May 2016
Venue: Inkosi Albert Luthuli International Convention Centre, Durban, KwaZulu-Natal
For more information or to register as an exhibitor or buyer, visit www.indaba-southafrica.net. Alternatively, download the INDABA App from Google or Play store or follow @SATravelTrade on Twitter.
COMPILED BY: MELISSA JANE COOK. SOURCE: SOUTH AFRICAN TOURISM. IMAGES: ISTOCK.